Portfolio
Direct Mail
What does it take to prevent direct mail from becoming junk mail? That’s the secret everyone wants to be in on!
It calls for a careful balance of tight targeting and intriguing creative thought – and we have a few other tricks up our sleeves, too.
You can view the solutions we have developed for a small selection of our clients by clicking the buttons below.
Client
Heller
Brief
This machine tool company wanted a direct mail campaign to make potential clients that they would meet at a forthcoming trade show aware of the new services available at their state-of-the-art factory.
Result
Our 'Secret Agent' theme comprised of a series of teaser mailers designed to grab the attention of prospective exhibition delegates, arouse curiosity about Triumph’s “The Rocket” and hint at the ‘intelligence’ they could gather at the show.
Client
Casa Italia
Brief
Casa Italia, a specialist supplier of Italian furniture with an established client base, asked us to create a fresh design for its spring and autumn sale mailers as well as a new brochure.
Result
We used the client’s extensive library of product shots to produce a smart and professional looking design, and took care of producing the literature and ensuring that it reached the mailing house on time for delivery to existing and prospective customers.
News
"We have worked with Electric Lemon and they have always provided us with the truly creative element we are looking for."
Roz Britten - Partner
Scott Britten Marketing
"We are proud to have a long standing relationship with Electric Lemon and regard them as part of our in-house team."
Sammy Rose - Managing Director
Sammy Rose Management Services